Tag: Alain de Botton

Romantic love has been advertised in the same way as pharmaceutical drug commercials; when an attractive couple runs in slow motion down a sun-setting beach and a male commentator with a smooth voice starts proclaiming all the ways this ‘drug’ will improve your life. Then at the very end of the commercial in a very quiet, rushed whisper he admits the side-effects may include heart failure and imminent death. But we were too distracted by this image of perfection to allow the words “heart failure and imminent death” to resonate.